Category design advisor & 0->1 product marketing lead.
Pattern-handy people person. Hyperlexic. Matriot.
Declaration of Principles
I practice something I call #whereveryougomakeitbetter wherever, however, and freely. My friend Shamala —who does tremendous work through Hanai, a startup she founded to connect women everywhere to health services accessible in their geography—calls this amplifying. May we always.
Art & Other Projects
MUSIC, WRITING, VISUALS
Present
Screenplay writer (Baaji Cooks)
Baaji cooks is a documentary movie about the semi-nomadic cuisines on the Caspian Sea set to be presented at a prestigious European film festival (excerpt here).
Screnplay writing and creative direction.

2022- present
Co-founder (company in stealth mode)
Initially set to launch in the fall of 2024, the company strives to bring together travelers, online shoppers, and fragrance makers in a resource-heavy directory that can cater to localization, logistic, and informational needs.
Co-ownership, strategic planning, and business development. Currently pivoting
2000- on
Singer
Pianist by training and singer on several projects, including the sustained collaboration with Sunday People (electrojazz album Telepathically Inlove, produced by dePhazz).

2024- on
Portrait photographer
Unintentional headshot artist for movie actors.
Community Support
FOUNDATION
Droom Boon
An NGO I started in 2011 to activate and support sole project initiators. Simply put, I help good people draft, plan, and execute their community assistance projects with 0% overhead. Droom Boon is small, entirely volunteer-operated, and aims to aid in the launch of one project a year. Some of our friends are now serving:
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An orphanage in Cambodia
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The pediatric oncology section of the Chisinau Municipal (Rep. of Moldova)
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The first village school library, and computer room, and adult literacy program in Ataco, El Salvador
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A back-to-school program for young adults in Nicoresti, rural Romania
ART
Darvag / Center Stage
I serve as the on-call writer and grant assistant for Darvag and Center Stage, two arts & theater foundations operating in the Bay Area to support and maintain a safe creative space for the Iranian and Assyrian refugee diaspora.
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wrote 2 successful grants
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designed 3 new partnerships, including a long-term engagement with SCSF
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scoped and created a framework for new revenue stream.
GRASSROOTS
#VinereapeViu (talk show host)
#VinereapeViu was a weekly, live, Romanian-language talk show I produced and hosted single-handedly to raise awareness on polarized items of social interest. I continue to maintain an active community and update all educational material body as needed, to motivate and activate young followers against the dangers of antihumanistic practices in politics, arts, and the digital spheres.
Ask a woman (founder)
Ask a woman is an international, closed, group of support for professional women willing to pool resources to support each other's individual projects.
Collaborations
Member and active collaborator for a variety of interest groups in Romania, the US, and abroad supporting neurodiversity awareness, reproductive rights, LGBTQI+ rights, and Rroma restorative rights. Recurrent projects with Crestem oameni (Md), Asociatia Bunul Samaritean (Ro), and Self Help Hunger Program (Oakland, CA), Asociatia Sexul vs. Barza (Ge), United Negro Fund (US), et alii.