CV

For the past 17 years I've taken 9 initiatives from stealth through successful launches, created 5 new categories, and been helping innumerable companies in the consumer, financial and IoT space find their voice, define their place, and raise awareness and demand not only for their persona or product, but their (oftentimes very, VERY new) corner of industry as well. I do so hands-on, holistically, and without reserve- as one of my past Executive colleagues puts it,  

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[dana] is both creative genius and focused tactical doer. (Example: she can name a product, write a riveting, fact-based, technically accurate article about the economic potential of IoT (picked up by Venture Beat and strategic to the company at that time), deploy website updates, liaison with analysts, and implement a Marketo campaign... on her own and in one week). Dana has broad experience [...], a knack for analytics and research, and she's an invaluable partner for category creation and higher-level brand work (positioning, messaging, brand identity etc.). Dana brings spunk, positivity and intelligence to any situation. She is VERY outspoken and she chooses not to filter her words- what she means is what she says is what she does. She is beloved by colleagues. She is unique. She is an asset. The company she chooses to work for (and the executive smart enough to bring her on) will be lucky to have her.