Category design advisor, creative strategist, interdisciplinary GTM consultant.
Concept-centric people person.
Hyperlexic.
Matriot.
Services A LA CARTE
Below find a list of tasks and deliverables. Please note that a vast majority of my contributions have been subject to NDAs and thus could not be used to exemplify some of the activities sustained for my partner companies.
Every service can be employed on a continual, intermittent, or single-project basis.
Content (thought leadership, product, sales, web, email)
Content Strategy
Alignment
Data collection
Writing
Design
Production
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Company identity (intro videos, [external] educational materials, storyboards)
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Articles
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Blogs
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eBooks
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Manuals and industry guides
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Use cases
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Case studies
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Battle cards
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Presentations
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Email content
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(Info)graphics
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Newsletters
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Web
Brand
Audit
Segmentation
Targeting
Positioning
Messaging
Identity
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Market research (situational, competitive, current mindshare reports)
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SWOTs
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User profiling
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Positioning statements
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Messaging charts
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Key operational concepts
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Identity documentation
PR
Writing
Press Relations
Distribution
Applications
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Press releases
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Press briefings (material preparation, resource collection, coaching, schedules)
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Platform management and news distribution
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Pitches
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Award submissions
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Speaking engagement proposals
Social
Strategy
Planning
Content creation
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Content strategy
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Schedules and channel alignment
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Effective posting
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Community management
Marketing automation
Campaign design
Management
DB Maintenance
Analytics
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Email campaigns (logic, design, and management)
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Database upkeep
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Performance analytics
Events
Concepting
Planning
Content creation
Design
Production
Liaising
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Pitches, demos, other live events
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Tradeshows
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Roundtables
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Webinars (full execution- concepting, speaker selection and coaching, writeup, invite design and distribution, campaign integration, moderation, followups)