Category design advisor & 0->1 product marketing lead.
Pattern-handy people person. Hyperlexic. Matriot.
If there's no chance
to [................................],
I first go and create the chance.

In,
and about the damn box
out,
I don't just take the product to the fair; I sometimes have to also midwife the idea, give it a name, pave the road, and build the market.
My entire life I’ve navigated high-ambiguity environments to define and dominate primordial soup spaces, from the chaotic playgrounds of post-communist hospital operations to the sensory-driven realms of olfactive anthropology, the legally ambiguous mechanics of ethical international finance, and the technical imperatives of data infrastructure and foundational AI.
I partner with disruptive thinkers, visionary founders, and enterprise leaders to translate complex, abstract concepts into simple problem stories.
Then I help them tell the right story about how and why they're gonna fix the problem.
Work
Category Design &
Market Making
Whoever defines the problem owns the solution.
Academic Research &
Market Intelligence
Exceptional market making needs an analytical foundation.
Product Marketing &
GTM Architecture
Story is only as good as the scalable reality it creates.
Art, Community, &
Social Navigation
Understanding the human condition brings clarity to the chaotic playgrounds of emerging spaces.